Why Learn SEO?

SEO can look complex, but taking the time to learn it can pay off in a big way. SEO can help you boost sales without having to buy ads, build your brand, launch a successful career, and even open up possibilities in the digital marketing field. Here, you’ll learn more about the careers that benefit from SEO and how it can enhance your professional life. No matter your goals, learning SEO is an invaluable and impressive skill to have on your resume.

By understanding SEO, you can drive more traffic to your website and gain more customers. SEO relies on content, technical website optimization, link building, and keyword research to ensure your website appears at the top of a Google search results page. Additionally, SEO is 1000% more effective at driving website traffic than organic methods like social media posts, according to a 2019 BrightEdge survey. Professionals who work with SEO are often called Website Optimization Specialists.

The primary goal of SEO is to establish trust between your business and your users. You can do this through high-quality content, making sure your website loads quickly on desktop and mobile versions, and optimizing your site for voice search. Another way to improve your rankings on search engine results pages (SERPs) is to create a “Google My Business” listing.

Learning SEO can help you achieve all these goals and more, making it a valuable skill to have.